Hand Mashed Guacamole and Other Values in Intercultural Context

On the way to dropping my son at school this morning we heard an ad for a fast-food restaurant that was boasting “hand-mashed” guacamole. “That’s sounds kind of gross,” I said. “Especially if it’s mashed by dirty hands,” my son added. “Ewww” we both shouted. Why would the advertiser think that was a desirable trait? …

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Who’s the Smartest Guy at BYU this Year?

I found this fun parody of the new and wildly successful Old Spice spokesman, a promotional piece for the Harold B. Lee Library at Brigham Young Univisity on adfreak.com last week.  While it should have been a simple, pithy post, I’ve obsessed for seven days about whether or not to post it. Why?  Because my…

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When Bias Turns Deadly

I always remember the scene from Sex, Lies and Videotape when Andy MacDowell is talking to her therapist about how hard it is to live her daily life when she reads about so much pain and suffering in the Newspaper everyday. That’s how I feel after reading about Rutgers student Tyler Clementi, 18, a freshman…

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“I” vs “You” Orientation

In fair fighting, the rule was always to use “I” statements, as in “I feel this” or “I did this,” as opposed to “You” statements, as in “You always do this,” or “You make me feel this,” (“I feel YOU are an a——” doesn’t count.) In intercultural communications, in the framework of Geert Hoftstede, it’s…

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