Diversity of Ideas…THAT’s the Hard One

Notice anything different between me and Tracie? Geert Hofstede’s work serves as the basis for much of intercultural communications theory, particularly as relates to communication between individuals of different nationalities.  Hofstede originally identified four dimensions of cultural difference:  individualism (versus collectivism), masculinity (versus femininity); power distance, and uncertainty avoidance, studying 70 countries by these dimensions…

Details

Targeted Marketing: Stereotype or Just Your Personality?

As soon as this June, if you don’t like how ads are representing you, it may be time for a personality overhaul.  NPR reports today about new technologies that will allow for smart advertising…TV ads that are targeted to you, your buying habits and individual tastes. What would your ads look like?  To which spectrum…

Details