Multicultural Marketing Success with Nike Men Vs Women Campaign

With the mix of internationally recognized celebrities (you’ll recognize at least one), the seamless change out of language (men-hombes-uomini vs. women-mujeres-donne) and liberal use of physical action over dialogue, 72andSunny creates a truly multicultural ad campaign that resonates across a wide range of ethnic groups and is readily adaptable to present in multiple global markets,…

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Implicit Assumptions about Stereotypes in Language and Media

 On the Daily Show earlier this week, Senior Black Correspondent (his formal title on the show) Larry Wilmore pointed out Jon Stewart’s implicit assumptions:  “So what you’re saying is in these times the new face of criminality is now white.”  “I’m glad you’re finally admitting that you thought it was black,” is Wilmore’s response. The…

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Lost in Translation: Gift Exchange Between U.S. and Russia

Visit msnbc.com for Breaking News, World News, and News about the Economy And I felt bad when I told the street vendor in Mexico I couldn’t buy a sweater from him because I didn’t love him (no ‘te’ quiero vs no ‘lo’ quiero).  Take a look at this cross-cultural communication gaff on behalf of the…

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The Road to Multiculturalism is Paved with Good Intentions…and That’s Okay!

 My husband brought home whole milk plain yogurt from the grocery store…again.  Since there was still half a container festering in the fridge from the last time he shopped, I had to ask:  “What were you thinking?”  I tried to deliver the line with a sing-songy up-tone as though I really thought he had a…

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5 Easy Steps to an Honest and Equitable Judicial System

  In less than 30 seconds on the Internet I can find what Casanova’s job was in 1798, what Darwin had for dinner on January 3, 1834, 1,500 recipes for banana cake and how to add water to a sub-pump.  What I can’t find is how two judges could “choos(e) to treat children as commodities…

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When Cultural Identity Doesn’t Matter

  With all of the emphasis in intercultural communications on recognizing and embracing one’s cultural identity, it’s important to remember that while acknowledging someone’s ethnicity may be natural, it also may have no connection whatsoever to the meaning of the interaction at hand, as with this playful ad by Wieden + Kennedy for Swagger by…

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The Universal Language of Cookies

I love intercultural communications, and I love cookies, so I had to love this ad for oreos that connects two little girls from different cultural backgrounds by their common enjoyment of and manner of eating Oreos.  For a strong diversity program to succeed, it’s important that internal programs and policies align with external communications.  This seems to be the case for…

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Translating Timothy Cole’s Injustice into Anti-Racist Action

The problem with stereotyping is that it presumes guilt before innocence, dictating that someone will behave a certain way because of their race or ethnicity.  In the extreme, the results can be devastating, as they were for the late Timothy Cole, a young black man who was exonerated last week for a rape he didn’t…

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Intercultural Bridges: Explaining the Chinese New Year In English to Lithuanians

 I took Dillon and one of his classmates to the Chinese New Year parade in Chicago’s Chinatown yesterday.  You have to love culture in an urban environment:  there were dragons and lion dancers and colorful floats from various Asian-American Chambers of Commerce, but also the Irish Shamrock Rovers and marching bands and drill teams from…

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