Hand Mashed Guacamole and Other Values in Intercultural Context

On the way to dropping my son at school this morning we heard an ad for a fast-food restaurant that was boasting “hand-mashed” guacamole. “That’s sounds kind of gross,” I said. “Especially if it’s mashed by dirty hands,” my son added. “Ewww” we both shouted. Why would the advertiser think that was a desirable trait? …

Who’s the Smartest Guy at BYU this Year?

I found this fun parody of the new and wildly successful Old Spice spokesman, a promotional piece for the Harold B. Lee Library at Brigham Young Univisity on adfreak.com last week.  While it should have been a simple, pithy post, I’ve obsessed for seven days about whether or not to post it. Why?  Because my…

Is Everyone Branding Now? New Ad Campaign Aims to Combat Mormon Stereotypes

Sharing tidbits of information we had gleaned from the day at dinner the other night, I announced that Japan had the highest population of people over age 65, to which my 9-year-old son Dillon countered that Utah was the state with the highest population of children, to which I made a snide remark about polygamists,…

Unconsious Bias Between Blacks and Whites: Friend or Foe?

I just spent 1/2 an hour watching Rhett and Link’s local commercials at ilovelocalcommercials.com,  which are absolutely wonderful snippets of middle America and small town businesses that have been nominated (by anyone…nominate your favorite business) to have a free local commercial made for them by Rhett and Link, sponsored by MicroBilt. Some local commercials beg…

Multicultural Marketing and the Origin of Asian Girl Stereotypes in Advertising?

There’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency. And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing…

Multicultural Marketing with GEICO’s English/Spanish Ad

I found this to be a fantastic approach to Multicultural Marketing in today’s global world. Readily recognizable Telemundo announcer, Andres Cantor, but in English, and great underlying connection to World Cup right now. I’d be curious to know the intended target audience for the ad and the response, but it strikes me as an ad that…

Stereotypes of Women in Ads: Real Women Talk about More than Nails and Shoes

I was taking a trip recently to a city where I’d heard an old friend (Maureen Popkin Chiquet) from middle school had settled, so I looked her up.  Turns out she’s the Global CEO for Chanel and was Glamour magazine’s Fashion Woman of the year in 2008. Oohh…so women DO actually work and hold down careers!  I’d…

Multicultural Marketing Needs to “Think Globally” (KFC Pulls Ad in Australia after US Backlash)

There’s a catch phrase in the environmental movement that says “Think Globally.   Act Locally.”  Global advertisers might be well served by doing  the reverse. Of course companies selling internationally need to localize their messages to appeal to regional and national markets.  But they must also think globally.  You have to assume that any ad, no…

Intercultural Talk with Tim “I Speak Geek” Frick, author, Return on Engagement

Note to self–in USAmerican culture you’re not supposed to tell men you love them in a business setting–but with Tim Frick, owner of Mightybytes and author of the forthcoming book (out June 7 from Focal Press) Return on Engagement, I can’t seem to help myself. For full disclosure, Tim and Mightybytes designed this blog, and…

The Anti-Stereotype: Men in a Laundry Ad

Is this the first ever laundry related commercial that doesn’t feature women doing the laundry?  Granted it’s not full fledged clothes washing, but hats off to Saatchi & Saatchi for thinking outside the gender stereotype box in this catchy and effective ad for Tide to Go.  They’re talking fashion, it’s guys night out…and it’s laundry! …