I met with three student researchers at the Center on Media and Human Development at Northwestern University last week, about an intergenerational program in the works for a client. As the two researchers from the Americas (one North, one South) lamented that their grandparents were not so savvy with technology, the student from China chimed…
You’re smart and experienced and have a lot to offer. The world has changed a bit, and you need a way to reach your customers and stay visible out there. Let us be your guide.
We’ll start by building a solid strategy and a clear articulation of your voice (brand), target and message, and then create tactics to achieve your goals: websites, blogging, visual identity (logo and branding), video (live and recorded), enews, social media and any marketing online.