I love intercultural communications, and I love cookies, so I had to love this ad for oreos that connects two little girls from different cultural backgrounds by their common enjoyment of and manner of eating Oreos. For a strong diversity program to succeed, it’s important that internal programs and policies align with external communications. This seems to be the case for Nabisco’s parent company, Kraft, who is know for its Supplier Diversity program.
Categories: cross-cultural communication, intercultural communications, Marketing, Media, Popular Culture2 Comments
Share this post
If anything can bridge the gap, cookies can!
A woman after my own heart! Thanks for visiting. What is the best cookie (or cultural equivalent of a cookie) in Pakistan? In Brazil, where they lack in cookie finesse, they make up for in cakes that are out of this world!