I know I talk about about how important it is in advertising to have characters who reflect/look like your target market, but the young man in this ad for the Chevrolet Aveo captures me perfectly…Just ask any mother (parent) who has tried to get their child off to school on time in the morning! The young/hip guy having this parallel trouble seems funny–a tired mom just wanting to get home would have seemed old…and the other man driving off easily leaving her in the dust would have been cliche. Instead, it’s fun and fresh, and has a clear, concise message: Aveo is dependable and works when you need it to.
Chevrolet “Dancing Robots” (Netherlands). Source Brandfreak.