Call me crazy, but I’m not getting this new ad and/or strategy by Sid Lee for adidas Originals, that ties Beckham and Snoop Dogg to Star Wars…to sell shoes…to whom?
From a multicultural perspective, pairing Beckham and Snoop in a cool urban landscape teaming with life is certainly hip, bringing together pop icons from diverse genres and cultural backgrounds, but didn’t anyone tell them that Star Wars is for 8 year olds?
The ad, by agency Sid Lee, leaves me wondering to whom the product is geared? (Sid Lee was named 2009 Agency of the Year by Marketing Magazine, so I suppose this is a literal, rather than a rhetorical question.)
Take a look at the ad below. What do you think?
Photo credit gidilive