It’s Hugh Jackman, who’s Australian. It takes place at a hotel in Tokyo. The voice over at the end is in English. But apparently it’s made for…France? That’s the only part I don’t get about this delightful Lipton Ice Tea spot, “Tokyo Dancing Hotel” by DDB Paris.
In the world of multicultural marketing and global markets, however, it may not matter where the ad plays, if the ad is not language based.
While it’s helpful if you understand the words in the song (I did not) or the tagline (I did), the action is very clear: Drink Lipton Ice Tea and you will jump into action, full of energy. Plus there is good product placement–drives me crazy when the creativity/script obscures the product.
Cute touch…in case you don’t know he is Hugh Jackman, in the opening shot he’s reading a magazine with his photo on the cover, headline “Hugh Jackman in Tokyo.”
What do you think? Will this ad only work in an English speaking market?