Is this the first ever laundry related commercial that doesn’t feature women doing the laundry? Granted it’s not full fledged clothes washing, but hats off to Saatchi & Saatchi for thinking outside the gender stereotype box in this catchy and effective ad for Tide to Go. They’re talking fashion, it’s guys night out…and it’s laundry! Plus there’s good product placement and an easy demonstration as to how the product works.
I feel like the first time I saw a female saleperson in a car ad! (Volkswagen’s 2010 Sign then Drive event ads).
What ads have you seen lately that turn stereotypes on their head?