Note to self–in USAmerican culture you’re not supposed to tell men you love them in a business setting–but with Tim Frick, owner of Mightybytes and author of the forthcoming book (out June 7 from Focal Press) Return on Engagement, I can’t seem to help myself.
For full disclosure, Tim and Mightybytes designed this blog, and Interculturaltalk.org is included as a case study in the new book. But that is where “intercultural”, “social media” and my deep respect and adoration collide. We know from intercultural communications (and I’m sure within other fields as well) that people learn differently–some are visual learners, some learn by hearing, some by doing.
What Mightbybytes does like no other web developer I’ve seen is take your concept, desribed to them in verbal language, and translate it back into a visual vocabulary that conveys your idea and ultimately the essence of your organization. As they say on their website,
“Design and solid storytelling are the underlying forces that drive all that we do while our techinical expertise and media-savvy approach are often what set us apart.
I would also add that they are bilingual when they approach technology: “Geek” (Tim’s word) and “Layman” (my word).
Frick’s new book, Return on Engagement, starts with overall strategy, covering keywords, design, content, social media, tying it all together for web optimization and more. (Get a sneak peak at 10 Tips for Return on Engagement here–link to Amazon page and scroll down).
If you’re in Chicago you won’t want to miss the Return on Engagement Launch Party, June 11 from 6 to 11 pm at their new office space at 5347 N. Clark. (Where they also will serve a new batch of “Mightybrew”–on top of being great design/web strategists, they also brew their own beer!) RSVP on Facebook or Eventbrite.