Multicultural Marketing Needs to “Think Globally” (KFC Pulls Ad in Australia after US Backlash)

There’s a catch phrase in the environmental movement that says “Think Globally.   Act Locally.”  Global advertisers might be well served by doing  the reverse. Of course companies selling internationally need to localize their messages to appeal to regional and national markets.  But they must also think globally.  You have to assume that any ad, no…