I had three different signs I’m getting older this week.
1. Got helped walking across the ice. Not because someone was flirting and wanted to hold my hand, but because they really thought I was going to fall;
2. I fell asleep at 8:30 last night. After one glass of wine; and
3. I don’t get this ad.
Actually, let me rephrase this. The ad is to the point, but, as soon as I spied it I heard my dad’s voice in my head, “is this what passes for wit and talent these days?’ And then, “maybe it’s me…is this what appeals to the younger generation?” Or, “is this what old people thought the first time the word ‘groovy’ was used in advertising?”
It did not make the Advertising Slogan Hall of Fame, and on second glance, it’s for condos costing $150,000 to $340,000. Doesn’t strike me as (if I were going to create a stereotype of a younger person, to defend my age) being targeted to a “man this sucks” kind of purchaser.
Oh, wait, maybe it’s just a bad ad.