Death or Luxury? Or Why You Should Know a Target Country’s History in Multicultural Marketing

With a beautiful woman lying on a bed of rose petals, Air France’s ad in the November 17 Wall Street Journal promises to “surround you with thoughtful details throughout your flight:  considerate, personalized service, Champagne, unlimited beverages, newspapers, magazines, and varied appetizing menus.” Sounds inviting, right?  Except that the rose petals are in the shape…