With a beautiful woman lying on a bed of rose petals, Air France’s ad in the November 17 Wall Street Journal promises to “surround you with thoughtful details throughout your flight: considerate, personalized service, Champagne, unlimited beverages, newspapers, magazines, and varied appetizing menus.”
Sounds inviting, right? Except that the rose petals are in the shape of an airplane (think chalk outline of murder victim, albeit filled in) in the middle of a green field…looking ominously like the outline of Flight 93 in the field near Shanksville, PA, killing all 44 people on board, among thousands who lost their lives on September 11, 2001.
Yikes…maybe the marketing department should have paid more attention during history class? Be curious to know the response to the ad. I for one am feeling a little afraid.