As you freshen up your wardrobe, your lawn, your car and all those things you do each spring, add in a moment (okay–set aside an hour) to check that your online presence also is refreshed and serving you well.
Here are three quick things to do:
Read Your Bios
LinkedIn, your website, printed materials…is your bio current? Does it match across platforms? Have you received any new awards? New clients? A new job? Delete anything old, add in the new things…and remember…brevity. This is not a laundry list but a highlight to have people wanting more!
Is your website in the top results? Is the other Bob Smith still coming up first? Completing step one (above) can help. Check the URL/web address for your “About” page on your website and name it About Your Name, or About Your Company Name, rather than just “About.” Be sure to list your name consistently (e.g. Bill or William, middle initial or no) across profiles and professional organization entries, and always link to your website.
Visit Your Pages
Have you set up any social media pages because you thought you “had to” and then abandoned them? Now is the time to look and see if information is current and at a minimum offer a way to contact you. Think of at least once weekly posts so that your online presence doesn’t appear to be abandoned. (P.S. Use the easy “password recovery” button to retrieve that long lost password.)