It’s all about detecting patterns and predicting responses.
|Like it or not, particularly for “non-digital natives” (age 50+; did not grow up with technology), the world has changed. If you are still in business or want to relate to your children or grandchildren, saying it was better before or ignoring the present will not serve you.
Do you have to start with a robot assistant? No. Does it make sense to infuse your business with some of the new social and digital communications tools out there? Yes.