I just released my August Newsletter that talked about the power of branding, what makes a good logo and the deeper meaning behind the new Intercultural Talk logo. Designer Tom Deja, owner of Bossman Graphics, designed the new logo. (You can read that full newsletter here, or sign up to receive it in your in-box next month, here.)
I had some “extra content” that shouldn’t go to waste. If this feels like it’s coming mid-sentence it is (aka in the weeds tactics.) AFTER you work on concept and design and get your new logo—here are things to ask at the time of delivery:
When you get your new logo from your designer, be sure to ask for these things. You (or someone who is doing marketing work for you) will need all of this.
- Three versions of your logo: vector files and both hi-resolution and low-resolution jpeg files. The vector files will be for when you are working with other professional designers and printers on print items or premiums, banners and the like. The hi-resolution jpg will be easy for you to use on your own doc and pdf documents that you will print. The low-resolution jpeg is for use online.
- The CMYK, HEX and RBG (Red/Blue/Green) color codes (these are three different codes) for any colors used so you can match them.
- The name of the typeface used in your logo. If it’s highly stylized (or expensive), ask the designer to recommend a more common typeface that will match it. This you may use for headlines and subheads on newsletters and other documents. Also ask them to recommend a typeface that goes well with it that you can use for the body of your documents.
Ready to create or update your own branding? Connect with us today.
