You are, hopefully, just about to spend time with a lot of people who presumably love you. And for most of the clients I work with, that includes adult children and grandchildren. That can be a considerable sized group.
Three ways to leverage your Thanksgiving gathering to jump start your online presence.
If everyone in your family who liked you IRL (in real life) liked you online, and if they asked their friends and followers to like you too… that number could grow quickly. Here’s how to make it easy:
Know your social media “handles” before you go.
Don’t worry. You do not need to know your login passwords for your family and friends to follow you. You just need to know your “handle”. What is your name on Facebook, Twitter, Instagram or other social media platforms where your business has a presence?
The reason you want to know is because some of your kind and savvy family members will whip out their phones to find and follow you on the spot. You don’t want to miss this opportunity.
Do you have underscores or capitalization? Any numbers? Make sure to look ahead of time so that you can direct willing subjects to the right space and seal the deal right there.
Tell them why you want to follow them
Let your family know how excited you are about your new business or venture. Or let them know that building your presence on social media is a strategy that you are using to drive people to your website.
Furthermore, tell them it’s something that’s important to you and it’s free and easy for them to do.
Ask them to ask their friends to follow too.
Especially on Facebook, it’s easy for people to like a page and then invite their Facebook friends to like it as well. Ask family members if they would mind doing that.
Yes, who follows you is important, in terms of your target client (no judgement intended about your family members’ acquaintances!). But when you are just starting out, you want to build numbers with a base of real people to get the momentum going.
Your family may not know you are online.
Many of my clients are non-digital natives. They grew up without technology and are now using websites, social media, email marketing and other online-based strategies to promote their business or project.
If that sounds like you, your kids or grandkids may not know everything you are up to. Asking them to follow you is an easy way for them to peek at your work while helping you out as well.
And if you’re in business or promoting big ideas and you’re not yet diving into the new communications and marketing technologies available, give me a shout.
