How can you expand your business’ online footprint? Leverage the power and networks of everyone on the team! Here are five easy ways to get started.
Ask everyone on the team to follow your company’s social pages. Then ask them to invite their friends to follow you. It’s an easy way to jump start building followers across your social media platforms.
Email is still a great way to get your message out. Share an email sign up link with the team, so that everyone can include it in their signature to build your mailing list.
Get comfortable with quick videos (see how below) that can be replicated by the rest of the team. With a templated script, the videos can be created and shared as is (e.g. no editing). Or, work with a graphic designer to create branded intro and outro images to package the videos.
The big idea is to engage the team in making videos that you can share on company social pages. And that they will be excited to share on their own pages as well.
People often say, “I don’t have time” or “I’m not a writer.” But you can template it (e.g. 3 Questions for…: What’s your job? 2. What do you like best about working here? 3. What character would you be in a Star Wars movie and why? etc.).
Make it easy and inclusive for everyone to participate. If you have a writer on staff, let people send their ideas and expert quotes to them. The big takeaway is that it doesn’t have to be perfect or a difficult process to engage team members in building content over time.
Capture Everyday Fun:
Everything you post doesn’t have to be a press release moment. Photos of people having fun at work; images of office details that convey the feel of your business; staff, events, behind-the-scenes moments. The point is to show the everyday fun stuff that can give a feel of your company culture or preview projects in the works.
Engage Your Team in Marketing:
If you didn’t grow-up with social media, you may think “nobody wants to see this.” However, never underestimate what will make people smile, connect, react, and more importantly, like and share.
You have a product or service. There are people actively searching for that product or service as we speak. With a little “process engineering” up front on your end, you can make it easy for everyone on the team to help spread the word, extend your reach and make connections.