Google extended their employee work-from-home plans into next summer because of the Coronavirus pandemic. Businesses opened, only to close again. In-person school is up in the air.
And what about you? Has your client prospecting been on hold? Do you feel disconnected from customers because you can’t meet in person?
With no immediate end in sight, it’s time to develop a plan B to keep your business growing.
“I’m just kind of lost,” a friend recently shared, about in-person connection being indefinitely on hold. “It may be generational. People our kids’ age are more comfortable with e-communications. People my age regard it as fundamentally less intimate and personal,” he added. In the past, he used email or phone calls only as the means to make personal contact–dinner, lunch, coffee, ballgame–not the end goal. Video conferencing has enhanced remote connecting. But how do you know if the other person is really focused on you, “when it’s so much easier to get distracted and multi-task when you are communicating by computer,” he further laments.
How can you use electronic communications to build more personal business connections?
Chris Brogan has been talking about how to do this for years, well before a pandemic made it the only option. In his book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, Chris and co-author Julian Smith share how to use the web “to humanize businesses using transparency, honesty, and genuine relationships.” The book is celebrating its 10th Edition-and the lessons still hold true.
Chris is a renowned speaker and New York Times Bestselling author of 9 books. Forbes listed Chris as one of the “Must Follow Marketing Minds of 2014.” Plus they listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated him the #3 power influencer online.
Watch the Intercultural Talk Facebook Live on Wednesday from August 5th to hear from the man who does it best, speaker and author Chris Brogan. You can also watch this conversation on Interculturaltalks YouTube Live. (Same show, different platform–choose your favorite.)
Feel free to contact me and send your questions, or schedule a 30 minute free consultation to find out about coaching and training to help you use video to connect with others, maintain personal connection to clients when we can’t meet in person and make new connections.
Intercultural Talks take place on Facebook Live (Intercultural Talk) and YouTube Live (interculturaltalks) Wednesdays at 1 pm (and moving to 11 am starting in October). See the upcoming schedule, here.