Wondering how to stay current on tech over time? How about taking that sales call.
When I re-launched my business as a just turned age 50+ marketer in 2014, a primary concern was “how do I not be a dinosaur?” Seven years later, I’m helping non-digital natives (aka didn’t grow-up with technology) build their mission driven businesses and life-projects using the newer digital communications platforms.
And, just when I felt pretty confident I had it down, or at least recognized the primary concepts, it all accelerated. Again! Or everyone changed their algorithms. Twitter is all bots! No one sees your Facebook posts unless you pay! Micro-influencers are killing it on TikTok.
And you are…EXHSAUSTED! Darn marketers.
On the one hand, I’m mad, yes mad at these systems that current marketers have created (Darn marketers!). Automated systems where people are not speaking to people and the pace is so fast it’s hard to keep up!
And then, a real, live mom sent a direct message on Instagram, about her 15-year-old son who wants to get his drone pilot license before his 16th birthday.
Out of all the noise and anonymity, the right person saw the right message to connect to the right vendor (client, RBS Drone Technologies, Inc.) to purchase a product that will have a meaningful impact on her family. Oh, AND she’s a Mommy Blogger Influencer. Which means this one connection could reach even deeper.
Which brings me back to taking the sales call.
The frenetic pace of “best practices” in social media and digital marketing is making AUTOMATION more and more necessary. Which begs the question: How do you learn what’s available and how it works?
There’s a TED talk about sales that says one of the biggest mistakes of sales is that people start not with what the problem is, but how their product solves it.
And that can be true with all of the new apps. A salesperson’s job is to say “my product is the best.” But mixed in there, also, is a glimpse into what’s coming, what’s possible, and you may start to find that there is, indeed, something in there for you.