“Colleen Fahey is the US Managing Director for Sixième Son, a pioneer and leader in the sound identity of brands (as in visual identity, but with sound). Colleen had held top leadership positions in leading firms, including as EVP Executive Creative Director at Frankel (now called Arc Worldwide, part of Publicis Groupe), and EVP Strategy. When she saw what France-based Sixième Son was doing with “sonic branding” her mind was blown. She approached them to launch a US Division, and after some convincing, they said yes. She’s now grown that to include clients across North America.
“I’m always scared” said Fahey, who has nevertheless shied away from bold decisions and traveling the world as a global leader. When she hears younger women leaders saying they’re not ready, “not yet perfect,” she encourages them to forget the fear and surge ahead. As she has done and continues to do across her lifespan.”
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More about Sixième Son
Since 1995, Sixième Son has designed tailored-made sonic identities for over 400 brands. We guide companies through the design of their sonic brands and the development of their musical ecosystems, to create more competitive and differentiated brands.
Beyond music, as Human Machine Interface (HMI) technology improves and more brands build vocal assistant skills, companies must look for distinct and recognizable brand voices, too.
Ultimately, they help brands ensure sonic effectiveness across all touchpoints to build more successful brands. With Sixième Son, clients see jumps in their ability to capture attention, gain attribution, drive recall and leave an impression that fits the attributes of their brands.
Sixième Son is committed to sonic branding that works.
(Source: sixiemeson.com)
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