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More about Larry
Laurence Minsky is associate professor of in the School of Media Arts at Columbia College Chicago. He is also an award-winning creative director, marketing strategist, copywriter, and consultant and, known for developing effective cross-channel solutions that boost marketing ROI for world-class clients, his client experience includes Amazon, AARP, Bay Valley Foods, Frito-Lay, Kraft, McDonald’s, PETsMART, Taiwan External Trade Development Council, Lakeside Collection, Mayo Clinic, United Airlines, United States Postal Service, Vita Foods, and more.
Finally, in addition to his books on marketing and advertising, he has been published by the Harvard Business Review, the European Business Review, and MarketingProfs, among others.
Learn more about his books.
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Fun fact: Larry also wrote a book about audio branding with last week’s guest, Colleen Fahey! Once you’re done watching this episode, learn about the importance of audio for your brand!