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Strategic communications
Messaging systems that carry strategy forward.
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Daily Archives: April 5, 2026

Communicating for Meaning: Words as Icons

UncategorizedBy shossApril 5, 2026

There’s nothing like speaking another language to remind you that words are not universal in their meaning, but rather icons for what people believe they mean to them.

Putting Strategy into Action

UncategorizedBy shossApril 5, 2026

Galvanizing people around a strategy requires repetition, reminders that make it hard to forget how today’s work contributes to the whole.

What is “Architecting Sustainable Communications Infrastructure?”

UncategorizedBy shossApril 5, 2026

Sustainable communications infrastructure is like that old adage you hear about keeping a home organized: a place for everything and everything in its place.

Look at Trends, but Trust Your Gut

UncategorizedBy shossApril 5, 2026

Looking outward for ideas and best practices is valuable, but so is the maturity to recognize when your own experience and instincts are already pointing you in the right direction.

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