Guest Post from Larry Kulchawik Offering 10 Tips for International Trade Shows (directed to the US market) is like offering 10 Tips for a happy life with so many variables to consider, but I will do my best to narrow it down in a general point of view. Trade show and event marketing are one…
DetailsHalloween is rampant with people dressing up and disguising themselves, all in the name of fun. “Look, I’m a Vampire! (but you know it’s really me, Les, from accounting, and isn’t this funny?).” It has me thinking about the parallel to identity and bias. Bias check…do you do this? Although in this case I’m thinking…
DetailsI’m subbing a stretch/relaxation class for a colleague on Thursday night. It’s not that I’m not qualified—AFAA certified group fitness instructor, former gymnast. I can do the stretches. It’s her format that seems completely foreign. In a one hour class she only does like eight stretches…and then holds each stretch for 3-5 minutes—seriously, a single…
DetailsSo this was supposed to be an easy piece about targeted marketing. You know—pick who you are selling to, focus your message to appeal to them, and deliver it where they are likely to be. In this case it was a Bounty Paper Towel ‘Spilled Milk’ Ad geared to what I presumed to be a…
DetailsMaybe in the future instead of “I’ve fallen and I can’t get up,” you could shout into your empty house “I’ve fallen now get me up.” That seemed to be the logical evolution of what Dr. Joseph Paradiso, PhD Professor of Media Arts & Sciences, MIT Media Lab, was saying as he spoke as part…
DetailsBy Deanna Shoss Cross-platform (aka cross-channel) advertising is a big deal now. Nielsen says average incremental reach by adding online to TV was 10.4%. And, while some of that may be overlap, it’s common to see ads connecting to social media or real-life promotions created only to be filmed and uploaded to YouTube. Think of…
DetailsMy son…whoa—cardinal rule of becoming a high schooler…he is no longer publicly my son because I embarrass him too much (Me: “How should I behave to not embarrass you?” Son: “don’t be yourself”) So…my FRIEND’s son (mfs) just started high school…a ninth grader at a Chicago public school with 3,000 students. “I almost got beat…
DetailsAside from the fact that Lucca’s Jewish maternal grandma is a vegan animal rights activist (which is a whole cultural group in it’s own), “bubbe’s” chicken soup has been trumped by avó’s (Grandma in Portuguese, for Lucca’s paternal grandma) Brazilian cha (tea), simply because it works better to fend off the common cold, or flu,…
DetailsI love to talk about how to adapt when moving from one culture to the other in terms of international cultures/countries. But lunch yesterday with a colleague moving to Chicago, cold turkey, on her own, this weekend, (she is an amazing, dynamic woman—follow her journey here) had me thinking about the top 10 things that…
DetailsThe back of my business card says “Is your message getting lost in translation from English to English?” Sometimes that can mean cultural differences but more often it has to do with areas of expertise or your industry…as in “I speak Engineer.” In this case I was co-writing a blog post with a client who…
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