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Digital, Intercultural and Real-Life Marketing
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Mar152019
Communication and Context

Communication from English to English

UncategorizedMarch 15, 2019

My husband and I went to Café El Tapatio in Niles the other night (very lively and delicious, fyi). There was a sign taped to the door saying “Menudo served on Saturdays and Sundays.” It was a cold night. We were planning for chicken soup and margaritas to warm up. Out of curiosity—maybe this was…

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Jan102019
Hiprocrisy of White Liberals Discussion

How to Spark Conversations about Ideas

Cultural Identity and Unconscious Bias, intercultural communications, White privilegeJanuary 10, 2019

One of the coolest things I remember from college was finding a really interesting article or short story that someone has slipped under the door of my dorm room. A scribbled note might say “Thought you would like this.” Or “Would you please read this and give me your opinion?” It might be a wild…

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Jan22019
My Three Words 2019

My Three Words for 2019

Marketing, Media, Popular CultureJanuary 2, 2019

As a small business owner I like as much “objective” structure and framework as I can create. In life, technically, we are all making it up as we go. The “My Three Words” (a la Chris Brogan) exercise is a way to frame things I’d like to see more of for the coming year. They’re…

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Dec162018
Online Privacy

Four Actions to Help Protect your Online Privacy

Marketing, Media, Popular CultureDecember 16, 2018

My back had only been out of whack for a week and I hadn’t posted a word about it anywhere. How did Facebook already know? Right in my feed was an ad for a ‘free back pain relief lunch seminar’ in my area. “Creepy,” I thought. More like science, when it comes to the sophisticated…

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Dec122018
Unique Selling Proposition Intercultural Talk

How to Stand Out in a Saturated Market

Marketing, Media, Popular CultureDecember 12, 2018

  How to Find Your Unique Selling Proposition (USP, also known as Unique Selling Point)   I know you’re busy. You’ve got a business to run after all! So finding your USP will only take 15 minutes. Write these three points down on a sheet of paper or word processor, leaving space underneath. (You can…

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Dec52018
Trying Pumpkin Pie for the First Time

The Top Five Reasons to Host International Visitors to Thanksgiving Dinner

intercultural family, Take ActionDecember 5, 2018

  How do you demonstrate your values in day-to-day actions at home and in business? It dawned on me that I only have a year left to force feed my values to my son before he graduates from high school. He’s already stopped listening. And he outgrew his car seat so I can’t force him…

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Nov12018
Kaskaskia Liberty Bell

Three Lessons for Marketing and Interculturalism Gleaned from a Road Trip

Cultural Identity and Unconscious Bias, Intercultural Parenting, IntergenerationalNovember 1, 2018

  I once read that if you want to foster nostalgic memories for your child, you need to create and repeat annual traditions. For my son and me, it’s our epic road trips from Chicago to St. Louis to visit Grandma and Grandpa. My husband can do this drive in four hours. The longest it’s…

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Oct312018
Cancer Survivor What Scares you Dares You

Perspective Post-Cancer…What Scares you Dares you

Marketing, Media, Popular CultureOctober 31, 2018

  It’s the last day of October, and the last of my series sharing my cancer story. I opened the month with Let’s Talk about Boobies, followed by How to be a friend to someone who has cancer and then My Cancer Story: Things I wish people would have told me about sooner*. The impetus for…

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Oct212018

My Cancer Story: Things I wish people would have told me about sooner*

Marketing, Media, Popular CultureOctober 21, 2018

I was diagnosed in June, 2015 with early-stage invasive breast cancer that started in the milk-duct. From the moment of diagnosis there were so many decisions. Who do you want to have do your surgery? What’s the best radiation treatment for you? Who will do the reconstruction surgery? What do you have to do for…

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Oct122018
Wonderwoman cancer scarf

How to be a friend to someone who has cancer

Marketing, Media, Popular CultureOctober 12, 2018

(Week 2 of 4 for Breast Cancer Awareness Month. Read week one’s post here. Read week three’s post here and week 4 here. There are far more qualified people in terms of “credentials” like an LSCW or counselor who have an actual background in social services to tell you how to help a friend who…

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