Caught Doing Cross-Cultural Hand Gestures at School: Proud or Punish?

Technically this could be construed as my fault, after Lucca went with me to a client’s art opening a few years ago.  The central piece of the exhibit was a beautiful, supersized hand, making the “okay” sign, the ultimate symbol of peace and spirituality in the artist’s native India. Except that I had to laugh. …

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Death or Luxury? Or Why You Should Know a Target Country’s History in Multicultural Marketing

With a beautiful woman lying on a bed of rose petals, Air France’s ad in the November 17 Wall Street Journal promises to “surround you with thoughtful details throughout your flight:  considerate, personalized service, Champagne, unlimited beverages, newspapers, magazines, and varied appetizing menus.” Sounds inviting, right?  Except that the rose petals are in the shape…

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Best of Brazilian Cinema Back In Chicago November 9-16, 2011

The Illinois and Sao Paulo Chapters of Partners of the Americas are proud to present MOSTRA II, the second Brazilian Film Series in Chicago. The event will take place November 9 – 16 at Columbia College,  School of the Art Institute of Chicago, Brazil in Chicago, Northeastern Illinois University, Northwestern University, and University of Illinois…

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Business Accelerator Program Walks the Talk for American Family Insurance’s Commitment to Diversity

A convenient, no-cost, business coaching and educational program is now available for small business owners across the nation.  The Business Accelerator has been used by many small businesses to get the much-needed business training they require to grow their business, but cannot afford. The program comes out of American Family Insurance’s Multicultural Marketing Division.  “American…

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