The Race Test: I am White

White Tim White talks a lot about White Privilege, White Peggy McIntosh is well-known for “Unpacking the White Knapsack” about what it means to be white, and most recently, White Mikhail Lyubansky, professor of Psychology at the University of Illinois, takes a stab at the notion in his article on psychologytoday.com, “Going Where Glenn Beck…

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Gray Meets Brown: Older Whites and Young Diversity Boon for Intercultural Communications

 I saw an ad on late nite TV last night for a pharmaceutical promoted as critical to help men’s health as they age.  The patient was an older white man, and the doctor (also a man) was African American. According to a recent article by Ronald Brownstein in the National Journal Magazine, “The Gray…

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Finding the Value of Interculturalism in Every Day Acts: Jamie Foxx sings The Brady Bunch

What happens when you open yourself up to different interpretations of the same item?  That’s what intercultural communications does–it encourages you to see things through a different lens…to look at something through another perspective. In the workplace (or in real life) the theory is that it can explode the average white bread experience (aka The…

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Multicultural Marketing and the Origin of Asian Girl Stereotypes in Advertising?

There’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency. And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing…

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Multicultural Marketing with GEICO’s English/Spanish Ad

I found this to be a fantastic approach to Multicultural Marketing in today’s global world. Readily recognizable Telemundo announcer, Andres Cantor, but in English, and great underlying connection to World Cup right now. I’d be curious to know the intended target audience for the ad and the response, but it strikes me as an ad that…

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Intercultural Hot Dog a Great Teacher

After all of the build up, there was no way Dillon was going to miss trying a hot dog in Paris. “A foot long, on a full baguette, and covered with cheese,” I recalled from my high school exchange trip. “Sometimes with French Fries stuffed right into the bun!” added my husband. “It lived up…

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