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Digital, Intercultural and Real-Life Marketing
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Sep212016

Adventures in Cupping and Cultural Bias

Cultural Identity and Unconscious Bias, intercultural familySeptember 21, 2016

  I was in an adorable dress at a dinner party with friends from Poland (all of these points are relevant) when someone asked about the bluish-green circle peaking above the zipper on my back. “I beat her” immediately offered my sweet husband (from Brazil), who never ceases to delight in implying USAmerican foolishness by…

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Sep72016

Boost Your Creativity by Learning, Doing Something New

Ideas for the workplace, Intercultural ParentingSeptember 7, 2016

Boost your Energy and Creativity! Learn, Do Something New before Summer Ends With kids home and vacations and nice weather beckoning outside windows, the end of summer may be a welcome hearkening to buckle down and get back to work. Why not take advantage of the “extra space” of summer to get out of your comfort…

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Sep62016

An Open Letter to My Fellow St. Louisans

Cultural Identity and Unconscious BiasSeptember 6, 2016

The St. Louis High School Question Meet anyone from St. Louis, anywhere in the world, and if you are from there too, within the first five minutes someone will say “so, I have to ask the St. Louis question…where did you go to High School?” It is our own private club. Only we do it.…

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Aug202016

Lochte Caught by Intercultural Ignorance and Arrogance

Cultural Identity and Unconscious BiasAugust 20, 2016

Photo credit WBTW Channel 13/CBS How not knowing the culture and cultural arrogance tripped up Ryan Lochte Any Brazilian or anyone who has been to Brazil knew that Ryan Lochte and friends’ story couldn’t be true. 1. Because he said they didn’t take his cell phone. That would be the first thing taken, and 2.…

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Aug52016

Family as Boot Camp for Intercultural Communications

cross-cultural communicationAugust 5, 2016

Grandma Studies Sports Page to Connect to Grandson We were sitting at the dinner table at Fitz’s in St. Louis last week. While my husband, son and I chatted at one end of the table, I overheard my mom getting a momentary-oh-so-cherished-one-on-one with her grandson, my 15 year old nephew, an avid St. Louis Blues hockey…

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Aug22016

August 2 is Independence Day?

cross-cultural communication, Cultural Identity and Unconscious BiasAugust 2, 2016

I read this morning that the Declaration of Independence was signed today… August 2nd. Which I don’t get because we celebrate Independence Day on the 4th of July…the day the Declaration of Independence was signed, right? Apparently no. Congress did adopt it on July 4, but it took nearly a month longer to actually prepare…

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Jul162016

Why #22Pushups for 22 Days for #22Kill

Marketing, Media, Popular Culture, Take ActionJuly 16, 2016

Hey…here’s a post to accompany my 22 for 22…22 push-ups for 22 days Why am I doing it? I took an ethics class when I was completing my masters at DePaul’s School for New Learning. A question discussed was if you see a problem in society and you know you are able to help, are…

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Jun272016

What You Need to Know About Brazil…Body Image

Body image, BrazilJune 27, 2016

  Remember that shampoo commercial from the 80’s “don’t hate me because I’m beautiful?” It reminds me of the undeniably stunning women in Brazil. And how I myself feel after about 10 minutes every time I go there. Attitude Leads in Brazilian Body Image My first visit, about the same time that commercial came out,…

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Jun192016

Father’s Day Aerobics Playlist (Aqua Boot Camp)

cross-cultural communicationJune 19, 2016

Finding a Father’s Day Playlist for Aerobics was much harder than I thought. Unlike searching for mom songs, which offered a variety of songs in different genres, many upbeat and full of happiness (think Paul Simon’s “Loves Me Like a Rock” or the classic Smokey Robinson “Shop Around”), dad song playlists were all mostly slow…

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May192016

Social Marketing and Restaurant Marketing: A Parable

Marketing, Media, Popular CultureMay 19, 2016

This article was written by my dad in 2012 for the agency blog at R & S Marketing where he was Senior Vice President at the time…just after his 81st birthday. So much for “old people” not getting social media! It’s more that some get so caught up in the tools of what can be…

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