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Digital, Intercultural and Real-Life Marketing
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Feb102016

Ted Cruz Vows to Ban Valentine’s Day “It promotes a gay agenda.”

satireFebruary 10, 2016

Still hot on the trail after a busy Tuesday in New Hampshire, in a campaign stop today at United Middle School in Laredo Texas Presidential hopeful Ted Cruz announced that as President he would ban the celebration of Valentine’s Day in public schools, citing its promotion of homosexual activity. “When a constituent tells me how…

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Feb82016

Niagara Foundation to Launch Interfaith Diversity Curriculum

Cultural Agility/TrainingFebruary 8, 2016

Client Spotlight: Helping the Niagara Foundation turn a dream into reality with a new interfaith diversity curriculum. The Niagara Foundation to launch new course – Building an Inclusive Business to Boost to your Bottom Line: The importance of intercultural and interfaith knowledge and agility.   The Niagara Foundation was founded in 2004 with the idea…

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Feb22016

What Brand are Your “People”?

Marketing Tip of the WeekFebruary 2, 2016

You know what I mean…Starbucks Baristas are hip and cool, albeit a little snarky. Panera’s team members will stop and ask how you are doing…and actually stay and listen. At Trader Joe’s, you can count on someone saying “follow me” and walking you to the location if you ask where something is. At Walmart…Hello?! Are…

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Jan222016

If Automated Customer Service Lines Were Honest

"Intra"national Exchange, Cultural CustomsJanuary 22, 2016

Expectations for customer service around the globe are different. I can remember walking unacknowledged into a busy restaurant in Greece only to leave because we didn’t get how it worked (and told later by someone from Greece we should have just barged in and found ourselves a table). Not only do practices vary by culture, but even…

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Dec142015

Kvelling Corner: Kathy Buettner & Brian R. King

Marketing, Media, Popular CultureDecember 14, 2015

Maybe once you get in the practice of kvelling over your own children it becomes habit. But I find myself having the same reaction sometimes…to things people I know have done and sometimes to things complete strangers have done. What is Kvelling? Kvelling is yiddish for the idea of bursting with pride and joy over the achievements of…

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Dec42015

How Do I Know Who to Follow on Twitter?

Social MediaDecember 4, 2015

A colleague just asked that question on LinkedIn, and had me realizing, one, that it’s easy to follow people on Twitter but it takes time to find people in your niche, and that two, there are some things you can do that are easy to get started. So, you just signed up or just want…

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Dec32015

Are You Obsolete? 3 Soothing Thoughts for Boomers and Social Media Marketing

Intergenerational, Social MediaDecember 3, 2015

The age of technology disruption may have many a USAmerican boomer feeling like a foreigner in their own culture. When it comes to Boomers and Social Media Marketing, as client Lauren Chesley of The Stuff of Life Blog says, “we may not have grown up with it, but we won’t grow old without it.” I read…

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Nov132015

Cultural Adventures to Connect with your Teen

Being the "Other", Cultural Customs, Things to do with kidsNovember 13, 2015

My 14 year old son announced a 5” (yes, that’s a five inch) restraining order against me the week before his first year in high school. From this point forward, I am no longer allowed to touch my little punkin’, the one whom I squeezed and held and diapered and comforted for all of these…

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Nov52015

Top 10 Tips for International Exhibiting

International Business, International ExchangeNovember 5, 2015

Guest Post from Larry Kulchawik Offering 10 Tips for International Trade Shows (directed to the US market) is like offering 10 Tips for a happy life with so many variables to consider, but I will do my best to narrow it down in a general point of view. Trade show and event marketing are one…

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Oct302015

Halloween Dress-up…Undress the other Days?

Cultural Identity and Unconscious Bias, stereotypesOctober 30, 2015

Halloween is rampant with people dressing up and disguising themselves, all in the name of fun. “Look, I’m a Vampire! (but you know it’s really me, Les, from accounting, and isn’t this funny?).” It has me thinking about the parallel to identity and bias. Bias check…do you do this? Although in this case I’m thinking…

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