I just spent 1/2 an hour watching Rhett and Link’s local commercials at ilovelocalcommercials.com, which are absolutely wonderful snippets of middle America and small town businesses that have been nominated (by anyone…nominate your favorite business) to have a free local commercial made for them by Rhett and Link, sponsored by MicroBilt. Some local commercials beg…
DetailsDillon came home from a great field trip last week with Northlight Theatre Camp to see Shrek the Musical, presented by Broadway in Chicago at the Cadillac Theatre in Chicago. “How was the play, I asked?” mostly thinking it was a cute and innocuous attempt by Broadway to engage younger audiences (although I heard gasps…
DetailsAs I was entertaining my “I Am White” Race Test yesterday, someone asked “why?” What’s the purpose for this?” I’ve learned in USAmerican Culture, that usually the value of “why” is measured in money…how much money will it make? Or what Fortune 500 company are you doing it for? As a marketing strategist, of course…
DetailsWhite Tim White talks a lot about White Privilege, White Peggy McIntosh is well-known for “Unpacking the White Knapsack” about what it means to be white, and most recently, White Mikhail Lyubansky, professor of Psychology at the University of Illinois, takes a stab at the notion in his article on psychologytoday.com, “Going Where Glenn Beck…
DetailsI saw an ad on late nite TV last night for a pharmaceutical promoted as critical to help men’s health as they age. The patient was an older white man, and the doctor (also a man) was African American. According to a recent article by Ronald Brownstein in the National Journal Magazine, “The Gray…
DetailsWhat happens when you open yourself up to different interpretations of the same item? That’s what intercultural communications does–it encourages you to see things through a different lens…to look at something through another perspective. In the workplace (or in real life) the theory is that it can explode the average white bread experience (aka The…
DetailsThere’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency. And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing…
DetailsI have to tell you in all honesty that my 9 year old son and I made this birthday cake for his dad/my husband with all the love in our hearts. Sergio always says he wants to retire on a farm so we chose a farm theme, and inspired by the amazing book “Hello Cupcake,”…
DetailsA teaching moment arose the other day, where I was able to point out to Dillon the multicultural perspective on a particular show we were watching. “Awww, do we have to do the multicultural thing?” he asked. It was as though he thought I was just sermonizing on “the right thing to do.” Oh my…
Details“Attention passengers, would the person who lost the purple reading glasses in the purple sequinned case please identify him or herself to the flight attendant. “They’re mine” announced my strapping, 6 foot tall husband, to the amusement and snickers of the travelers around us. Even my 9 year old son, who recently gave me his…
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