You know what I mean…Starbucks Baristas are hip and cool, albeit a little snarky. Panera’s team members will stop and ask how you are doing…and actually stay and listen. At Trader Joe’s, you can count on someone saying “follow me” and walking you to the location if you ask where something is. At Walmart…Hello?! Are…
DetailsExpectations for customer service around the globe are different. I can remember walking unacknowledged into a busy restaurant in Greece only to leave because we didn’t get how it worked (and told later by someone from Greece we should have just barged in and found ourselves a table). Not only do practices vary by culture, but even…
DetailsMaybe once you get in the practice of kvelling over your own children it becomes habit. But I find myself having the same reaction sometimes…to things people I know have done and sometimes to things complete strangers have done. What is Kvelling? Kvelling is yiddish for the idea of bursting with pride and joy over the achievements of…
DetailsA colleague just asked that question on LinkedIn, and had me realizing, one, that it’s easy to follow people on Twitter but it takes time to find people in your niche, and that two, there are some things you can do that are easy to get started. So, you just signed up or just want…
DetailsThe age of technology disruption may have many a USAmerican boomer feeling like a foreigner in their own culture. When it comes to Boomers and Social Media Marketing, as client Lauren Chesley of The Stuff of Life Blog says, “we may not have grown up with it, but we won’t grow old without it.” I read…
DetailsMy 14 year old son announced a 5” (yes, that’s a five inch) restraining order against me the week before his first year in high school. From this point forward, I am no longer allowed to touch my little punkin’, the one whom I squeezed and held and diapered and comforted for all of these…
DetailsGuest Post from Larry Kulchawik Offering 10 Tips for International Trade Shows (directed to the US market) is like offering 10 Tips for a happy life with so many variables to consider, but I will do my best to narrow it down in a general point of view. Trade show and event marketing are one…
DetailsHalloween is rampant with people dressing up and disguising themselves, all in the name of fun. “Look, I’m a Vampire! (but you know it’s really me, Les, from accounting, and isn’t this funny?).” It has me thinking about the parallel to identity and bias. Bias check…do you do this? Although in this case I’m thinking…
DetailsI’m subbing a stretch/relaxation class for a colleague on Thursday night. It’s not that I’m not qualified—AFAA certified group fitness instructor, former gymnast. I can do the stretches. It’s her format that seems completely foreign. In a one hour class she only does like eight stretches…and then holds each stretch for 3-5 minutes—seriously, a single…
DetailsSo this was supposed to be an easy piece about targeted marketing. You know—pick who you are selling to, focus your message to appeal to them, and deliver it where they are likely to be. In this case it was a Bounty Paper Towel ‘Spilled Milk’ Ad geared to what I presumed to be a…
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