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Digital, Intercultural and Real-Life Marketing
Marketing, Websites, Blogging, Enews, Social Media for smart and visionary non-digital natives.
Digital, Intercultural and Real-Life Marketing

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    • About Us
    • Deanna Shoss, MA
    • Clients & Projects
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    • Resources to Help You Market Your Business
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Feb262015

English Only Please

"Intra"national Exchange, intercultural communicationsFebruary 26, 2015

My son and I were driving through downtown Park Ridge, past the familiar marquis of the Pickwick Theatre, when he said “What the heck!…That’s new.” “English Only Please” was written at the very top. “Is that a new policy?” he pondered? “It’s probably a foreign film,” I said confidently, which a brief Internet search upon…

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Feb252015

What a 13 year old taught a boomer about managing millennials in the workplace.

Ideas for the workplaceFebruary 25, 2015

It’s official. My 13 year old son is a better cook than me. And, it’s not just him who says so. An objective panel in a blind taste test (aka guests over for dinner on Saturday who didn’t know who made which pasta dish) ate all of the pepper pasta dish he made, with barely…

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Feb162015

Yoga, Connection, at I Grow Chicago Peace House

"Intra"national Exchange, Being the "Other", intercultural family, Things to do with kidsFebruary 16, 2015

Whenever I teach yoga I always leave feeling taller and calmer, standing proud with beautiful posture, thinking only positive thoughts about the world and all of its people. “You must be in a hurry,” I smile at the person cutting me off on my drive home. “Go ahead.” Have you ever wondered, “Hmmm…what if everyone…

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Feb12015

You Must Be on Instagram…Or Not.

UncategorizedFebruary 1, 2015

  The thing about social media is, just because you CAN use a tool that is available to you, doesn’t mean you should. So, for everyone who says, you HAVE to be on Facebook, or Instagram is a must! I suggest you first sit back and look at your target audience and your marketing strategies…

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Jan212015

Is Calling Political Candidate Mo Khan “Mohammed” Racist?

cultural identity, Cultural Identity and Unconscious Bias, Election, RacismJanuary 21, 2015

So a representative from my Alderman’s office called the other night to ask for my vote in her reelection. “Overall I’m satisfied with her work for our ward and plan to vote for her,” I said, “but there is one thing that I just wanted to share that really bothered me. It was a phone…

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Jan52015

Unconscious Bias around Name Pronunciation and Non-American Names

intercultural communicationsJanuary 5, 2015

My name is Deanna. Friends from my childhood may still get away with calling me DeeDee, but it really grates when people call me Diana. As a result, or perhaps as a speaker of other languages, I always try to hear someone’s name and pronounce it correctly in their language—or should I say as they…

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Dec162014

Marketing Tip of the Week: Say Thank You.

Marketing Tip of the WeekDecember 16, 2014

From William Arthur Ward’s “Feeling gratitude and not expressing it is like wrapping a present and not giving it” to Aesop’s “Gratitude is the sign of noble souls,” it’s no secret that gratitude is a good thing:  It feels good to get it, but it also feels good to give it. And, on top of…

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Dec32014

Marketing Tip of the Week: Promoting Your Website/Product/Service/Launch

Women in AdvertisingDecember 3, 2014

“If you do something and don’t tell anyone about it” feels like the marketing equivalent of “If a tree falls in the forest, but nobody is around to hear it.” Either way, you don’t really know if it happened. With over 50 million new websites launched each year and 20,000+ new products introduced each month…

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Nov122014

That Dirty Look? Has Nothing to Do with You.

intercultural communications, UncategorizedNovember 12, 2014

When a test doesn’t go as expected, or a homework assignment goes missing, my son sometimes claims “that teacher just hates me.” But as Eleanor Roosevelt said, “You wouldn’t worry so much about what others think of you if you realized how seldom they do.” And, while that’s true in general, it’s particularly true in intercultural communications–taking…

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Oct202014

Hello Old Friend and Other Miscommunications in Writing

"Intra"national Exchange, cross-cultural communicationOctober 20, 2014

I sent an invitation to a former colleague the other day to invite him to attend an upcoming workshop as my guest. “Hello old friend,” he responded. And, I thought, how nice that he thinks of me so fondly.  Until about an hour later when I thought, “Hey, wait a minute, what does he mean…

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