Transforming the Racial Paradigm: Discussions and Action to Inspire Change across the US and BRAZIL (2012)

(Leia em Português) How would you like to join the Illinois and Sao Paulo Chapters of Partners of the Americas and Brazil in Chicago in a new event across the Americas, committed to Transforming  the Racial Paradigm:  Discussions and Action to Inspire Change across the US and BRAZIL (2012). Slated for mid-November 2012, this week…

Details

Mrs. Obama, Great Military PSA on iCarly. What about the Show’s Violence and Rasicm?

Dear Mrs. Obama, Wow, what a cool appearance on I-Carly (debuted January 16, “iMeet the First Lady.” How exciting to use such a popular platform to spread the message about how important it is to support military families.  It was a brilliant marketing idea (I understand it was yours) to reach the 5.5 million people…

Details

Caught Doing Cross-Cultural Hand Gestures at School: Proud or Punish?

Technically this could be construed as my fault, after Lucca went with me to a client’s art opening a few years ago.  The central piece of the exhibit was a beautiful, supersized hand, making the “okay” sign, the ultimate symbol of peace and spirituality in the artist’s native India. Except that I had to laugh. …

Details

Death or Luxury? Or Why You Should Know a Target Country’s History in Multicultural Marketing

With a beautiful woman lying on a bed of rose petals, Air France’s ad in the November 17 Wall Street Journal promises to “surround you with thoughtful details throughout your flight:  considerate, personalized service, Champagne, unlimited beverages, newspapers, magazines, and varied appetizing menus.” Sounds inviting, right?  Except that the rose petals are in the shape…

Details

Best of Brazilian Cinema Back In Chicago November 9-16, 2011

The Illinois and Sao Paulo Chapters of Partners of the Americas are proud to present MOSTRA II, the second Brazilian Film Series in Chicago. The event will take place November 9 – 16 at Columbia College,  School of the Art Institute of Chicago, Brazil in Chicago, Northeastern Illinois University, Northwestern University, and University of Illinois…

Details