Sage advice for anyone hoping to expand your presence in social media is to comment on other people’s blogs. If you take the time to read an article, leave a comment. Let people know you like what they’ve said, or engage in dialogue about the topic….unless the topic has to do with race. It’s not…
DetailsMulticultural marketers in US spend oodles of time thinking of ways to package and market their products in other countries, but I don’t expect the Live Crab Vending Machine, now popping up in subway stations in China, to be appearing in malls or transportation hubs in the US anytime soon. NPR’s Bill Chappell shares more…
DetailsOn the way to dropping my son at school this morning we heard an ad for a fast-food restaurant that was boasting “hand-mashed” guacamole. “That’s sounds kind of gross,” I said. “Especially if it’s mashed by dirty hands,” my son added. “Ewww” we both shouted. Why would the advertiser think that was a desirable trait? …
DetailsThis may be an attempt at the most politically correct ad ever….representatives of diverse cultures, underlying green themes, and low-sodium….as long as no-one takes offense to leprechaun jokes!
I found this fun parody of the new and wildly successful Old Spice spokesman, a promotional piece for the Harold B. Lee Library at Brigham Young Univisity on adfreak.com last week. While it should have been a simple, pithy post, I’ve obsessed for seven days about whether or not to post it. Why? Because my…
DetailsMy husband and I were at an event last month and a woman who was very proud to have presented at the UN in support of aid for children in Central America (which is important) kept referring them as “those people” as in “you can’t imagine how poor those people are.” “You can’t imagine how…
DetailsI teach a cardio-kickboxing class on Tuesdays, and there’s one member who often wears a t-shirt that says “# 1 Grandma!” I’ve joked with her, asking if she’s coming to learn new discipline tactics (always adding, “seriously, folks, don’t try this at home!”) So it’s not like the image in the Simply Potatoes ad above…
DetailsThis was supposed to be a cute post about how the Youth Ambassadors from Ecuador (8 high school students and one adult mentor) ended up having to stay two extra days in Chicago because on the day of their departure (9/30) the military closed the airports in Ecuador after a rebellion by the police, in…
DetailsI always remember the scene from Sex, Lies and Videotape when Andy MacDowell is talking to her therapist about how hard it is to live her daily life when she reads about so much pain and suffering in the Newspaper everyday. That’s how I feel after reading about Rutgers student Tyler Clementi, 18, a freshman…
DetailsIn fair fighting, the rule was always to use “I” statements, as in “I feel this” or “I did this,” as opposed to “You” statements, as in “You always do this,” or “You make me feel this,” (“I feel YOU are an a——” doesn’t count.) In intercultural communications, in the framework of Geert Hoftstede, it’s…
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