Diversity of Ideas…THAT’s the Hard One

Notice anything different between me and Tracie? Geert Hofstede’s work serves as the basis for much of intercultural communications theory, particularly as relates to communication between individuals of different nationalities.  Hofstede originally identified four dimensions of cultural difference:  individualism (versus collectivism), masculinity (versus femininity); power distance, and uncertainty avoidance, studying 70 countries by these dimensions…

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Targeted Marketing: Stereotype or Just Your Personality?

As soon as this June, if you don’t like how ads are representing you, it may be time for a personality overhaul.  NPR reports today about new technologies that will allow for smart advertising…TV ads that are targeted to you, your buying habits and individual tastes. What would your ads look like?  To which spectrum…

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Talk About Cultural Differences: Engineer Meet Marketer

I was reminded of the Human Genone Project during a conference session today looking at “intra-disciplinary” and “inter-disciplinary” approaches to “advancing service science with cultural considerations.”  The conference, funded by the National Science Foundation and presented by the International Services System Engineering Research Lab (ISSER) at the University of Puerto Rico, looks at how “the outcome…

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Jewish vs. Hindu and the Familiarity/Assumption Continuum

In setting up a web-presence for your company via social media, there’s an obvious time money continuum:  Either you’ll spend oodles of time creating profiles, links, etc. at low or no cost to you, or you can save time and pay someone else to do it.  Basically, when one goes up, the other goes down. …

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