I started to write a simple “10 Quick Steps to Preparing for Your International Visitor,” as in preparing to meet your mother-in-law from Argentina for the first time or hosting the new team from Korea for a business conference, but I realized it rang of insincerity. Sure, you can (and should) read works of fiction…
DetailsThe Huffington Post has taken up the cause of 10 year old Damon Weaver, reporter for the Kathryn E. Cunningham Canal Point Elementary school TV station, to get a one-on-one interview with President Obama. As his story continues to grow, he did get credentials to cover the Inauguration. Dwayne Wade also has offered to play…
DetailsTake look at this delightful ad for Heineken created by TBWA\Neboko, Amstelveen. The ad does play on stereotypic “likes” of the sexes-shoes for her and beer for him, but it does it in a light, non-judgmental way that works. What is particularly nice in this day of globalization is that while there is a minimal…
DetailsAccording to psychologytoday.com, a mid-life crisis can hit around age 40, plus or minus 20 years, and can include “questioning decisions made years earlier and the meaning of life.” However, in the words of English novelist George Eliot (aka Mary Anne Evans), “It is never too late to be what you might have been.” As…
DetailsI will say one thing for this recent Ad for Virgin Atlantic Airlines, it does seem to be “on-brand” with the image of its owner, Richard Branson. The ad uses images (a brick sized mobile phone, dated hair-do’s) and music (Frankie Goes to Hollywood’s “Relax”) to capture the essence of 1984 in celebration of the…
DetailsPlease join me in Chicago for a free marketing seminar I’ll be leading this Friday, January 9 at City Hall: 5 Easy Steps to Marketing Your Business. In this fast-paced workshop you will learn to clearly define your products or services, identify your target market and strategize how to reach it. Learn about branding and how to create…
DetailsWhile today’s economy might prevent international travel for a spell, there are plenty of inexpensive things to do to share cultural traditions, inspire curiosity and empathy and improve your intercultural communication skills. Here are just a few: 1) Hang a map of the world on your wall! Ignorance breeds indifference. Point out locations of world…
DetailsTake a look at this new ad from Volkswagen , created by Almap BBDO (Brazil) that pokes fun at diversity and inclusion as the vehicle (ha ha) for creating an intercultural, inclusive ad to reach out to multiple audiences. While many multicultural ads still seem to stereotype or tokenize cultures, this ad playfully and consciously…
DetailsScene: Mom and Dillon take 100 foot walk from front door to garage door, the exact same walk they have taken over 1,700 times in the past 5 years. Dillon teaches mom lesson about intercultural communications. FADE IN: FRONT DOOR OF HOME OUTSIDE ON PORCH MORNING MOM pushes DILLON outside and turns to lock door…
DetailsMy 7 year old learned the N-word a few weeks ago, and was immediately told that it was bad, 1.) Because he would get beat up if he used it (explanation from my dad) and 2.) It was just a bad word, “Like the F-word” (explanation from me). I was left with a fear from…
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