Burger King Multicultural Marketing “Misstep”…or Worse?
Diversity, Inc., yesterday reported that Burger King “does it right” by pulling its Texican WHOPPER ad following outcry from the Mexican Ambassador in Spain at the ad’s offense. More than a “misstep” as Diversity, Inc. called it, Burger King seems to base much of its advertising on objectifying or setting up power imbalances between cultures. …
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