I saw an ad on late nite TV last night for a pharmaceutical promoted as critical to help men’s health as they age. The patient was an older white man, and the doctor (also a man) was African American. According to a recent article by Ronald Brownstein in the National Journal Magazine, “The Gray…
DetailsWhat happens when you open yourself up to different interpretations of the same item? That’s what intercultural communications does–it encourages you to see things through a different lens…to look at something through another perspective. In the workplace (or in real life) the theory is that it can explode the average white bread experience (aka The…
DetailsThere’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency. And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing…
DetailsI have to tell you in all honesty that my 9 year old son and I made this birthday cake for his dad/my husband with all the love in our hearts. Sergio always says he wants to retire on a farm so we chose a farm theme, and inspired by the amazing book “Hello Cupcake,”…
DetailsA teaching moment arose the other day, where I was able to point out to Dillon the multicultural perspective on a particular show we were watching. “Awww, do we have to do the multicultural thing?” he asked. It was as though he thought I was just sermonizing on “the right thing to do.” Oh my…
Details“Attention passengers, would the person who lost the purple reading glasses in the purple sequinned case please identify him or herself to the flight attendant. “They’re mine” announced my strapping, 6 foot tall husband, to the amusement and snickers of the travelers around us. Even my 9 year old son, who recently gave me his…
DetailsMy mom had been to the rehab center six times already and never noticed the wall-sized, beautiful tank with exotic fish just opposite the main entrance. My nine year old nephew ran right toward it the first time he walked in the door. I didn’t notice the raised lip on the sewer cover, yet it…
DetailsI found this to be a fantastic approach to Multicultural Marketing in today’s global world. Readily recognizable Telemundo announcer, Andres Cantor, but in English, and great underlying connection to World Cup right now. I’d be curious to know the intended target audience for the ad and the response, but it strikes me as an ad that…
DetailsAfter all of the build up, there was no way Dillon was going to miss trying a hot dog in Paris. “A foot long, on a full baguette, and covered with cheese,” I recalled from my high school exchange trip. “Sometimes with French Fries stuffed right into the bun!” added my husband. “It lived up…
Details“Know thyself” is one of the first tenets of good Intercultural Communications, but it also can be the source of life’s inspiration, as has been for fitness professional Hemalayaa Behl. Hemalayaa (her professional name, a la Madonna and Beyonce) has infused yoga she learned from her father growing up with elements of Indian dances such…
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