Good to Great and the “Eeewww” Factor in Multicultural Marketing

    In evaluating multicultural marketing, it’s good to look at who’s doing what (is the black kid the basketball player?  The older adult technologically illiterate?  The Latina dancing?), or to keep an eye on ‘agency’ (who has the power–is one group making fun of another, is the group represented the way it would represent…

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“Beer Summit” Off Course. If Done Right, Could be Meaningful

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c Henry Louis-Gate – Race Card www.thedailyshow.com Daily Show Full Episodes Political Humor Spinal Tap Performance I’m nervous about the “Beer Summit” tonight.  It actually could be a great opportunity to have a meaningful conversation about how stereotypes and bias play out in the…

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Vision, Action and the Love of Dogs in Iraq

“Now that’s what I’m talking about with Intercultural Communications,” I thought when I read this story about acceptance of bomb sniffing dogs in Iraq.  The good is clear and measurable–it’s a known, effective defense against bomb attacks.  The cultural implications are readily definable:  dogs are considered unclean, getting in the way of the important bond…

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The Answer to Yesterday’s Question on Defining Diversity

 I am admittedly a woman of action.  I see something broken, and I want to fix it.  In the annals of ‘how to lists’ advising employees to get noticed, there’s the advice if you see a problem have at least one suggestion solution to present to the boss before you go in and speak to…

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