Consciously building unconscious bias
I was struck by author Malcolm Gladwell’s desicription of “Rapid Cognition” in the book blink, and how he used the example of the car salesman to show how ignoring sub-conscious ‘knee-jerk’ reactions to people can negatively impact the bottom line. (e.g. assuming someone won’t be buying a car strictly from their appearance/first impression.) When we (social…
Details