Business Case for Diversity, c-e-o Networking and Diversity Workshop: Conscious vs Sub-conscious Review

The short version of this post is a summary of the workshop I presented today at the C-E-O conference for collegiate entrepreneurs in Chicago.  One person who arrived at the end had asked if there was anywhere to capture the information in the 50 minute workshop.  So, here is the “objective” short version: We covered the “Why”…

Sonia Sotomayor, meet Majority Privilege. Majority Privilege, meet Sonia Sotomayor.

It is a little ironic that some of the line of questioning in the comfirmation hearings for Supreme Court nominee Sonia Sotomayor question whether she is too tied to her cultural identity to be impartial. It’s ironic because it assumes that those already on the bench, primarily white males, are NOT influenced by their racial,…

Talk About Cultural Differences: Engineer Meet Marketer

I was reminded of the Human Genone Project during a conference session today looking at “intra-disciplinary” and “inter-disciplinary” approaches to “advancing service science with cultural considerations.”  The conference, funded by the National Science Foundation and presented by the International Services System Engineering Research Lab (ISSER) at the University of Puerto Rico, looks at how “the outcome…

Heineken, Multicultural Marketing, and the 5 Second Rule

Sometimes I think the best way to avoid perpetuating racial or cultural stereotypes in advertising is to purposely mix it up, which is why I liked the new “Let a Stranger Take You Home” ad for Heineken by Wieden + Kennedy, Portland.  The spot opens with an Asian looking young man singing along to a…

Culture Shock: Everyone’s Being Mean to Me!

  After much whining during our trip to see family in Brazil last week, my eight year old son announced that he was behaving badly because “everyone here is being mean to me.”  Knowing that nothing could be further from the truth, I immediately went from being (annoyed) mother to ethnographer:  This was culture shock…a gut…