Can You Use Stereotypes and Still Have a Good Ad?

 Take look at this delightful ad for Heineken created by TBWA\Neboko, Amstelveen.  The ad does play on stereotypic “likes” of the sexes-shoes for her and beer for him, but it does it in a light, non-judgmental way that works.  What is particularly nice in this day of globalization is that while there is a minimal…

Using Your Midlife Crisis as a Catalyst for Intercultural Parenting

 According to psychologytoday.com, a mid-life crisis can hit around age 40, plus or minus 20 years, and can include “questioning decisions made years earlier and the meaning of life.”  However, in the words of English novelist George Eliot (aka Mary Anne Evans), “It is never too late to be what you might have been.”  As…

Four No- or Low-Cost Ways to Jump Start Intercultural Dialogue in Your Home in the New Year

 While today’s economy might prevent international travel for a spell, there are plenty of inexpensive things to do to share cultural traditions, inspire curiosity and empathy and improve your intercultural communication skills.  Here are just a few: 1) Hang a map of the world on your wall! Ignorance breeds indifference. Point out locations of world…

Intercultural Communications, and Diversity Metrics: the Bottom Line Meets Social Justice

 When looking at metrics to support training for communicating to people from different countries, it’s easy.  There’s a very clear cut set of rules.  You learn specific customs (e.g. don’t show the bottom of your shoe when sitting with legs crossed in Pakistan, exchange business cards with two hands in Japan, etc.); you go to…

Concerns About Civil Rights Violations in the November Elections and Delegating Your Personal Communications (Not!)

 When I took over as Executive Director of a not-for-profit trade association a few years ago, I quickly uncovered some deep financial problems that preceded my arrival but demanded my immediate attention.  To fill the gap of day-to-day staff management while I focused on organizational issues, I delegated ‘being nice’ to the Managing Director.  He…

Communicating Across Lines of Difference: The “Art” of Living with Parkinson’s Disease

 The term intercultural communications refers to communicating with people across lines of difference.  As the word implies that can be cultural difference, such as heritage or ethnicity, but it can also be across lines of ability. I am reminded of this as I help to prepare volunteers for an event I have planned for a…

Integrating Your Multicultural Programming into your Business Culture

 Reaching out to diverse audiences is often a discussion heard in the marketing department of large corporations.  For companies who have made a commitment to multicultural marketing, this can serve as a platform to promote team building and employee morale by leveraging your external goals to create internal programming.  Here’s how: If your company is…

Kai’s Story: A View from Someone who is not really Chinese, Cambodian, French or United Statian (or is all of the above?)

 Thank you and welcome to guest blogger Kai-Duc Luong. Kai has lived in the US for the last 11 years, 10 of them working in corporate America.  He left the corporate side to fully pursue his dream of being a filmmaker a year or so ago, to devote his attention to finishing the feature-length documentary…