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Digital, Intercultural and Real-Life Marketing
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Digital, Intercultural and Real-Life Marketing

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Category Archives: Marketing, Media, Popular Culture

My 3 Words for 2022

Marketing, Media, Popular CultureBy shossJanuary 3, 2022

It is that time. Measure success of the year ending and plan for goals for 2022. Of course you may have started this much earlier. I’m in more of a “holy $&*@ how is the year already over?” kind of space. The Three Words Part of my annual process includes setting The Three Words for…

There’s an Emoji for THAT?

Marketing, Media, Popular Culture, Social MediaBy shossFebruary 17, 2021

Did you know if you ask Google “where’s the middle finger emoji?” it automatically appears? I learned that because of the snow. (Thank you, Chicago snow!) After shoveling the second foot of snow from the driveway Monday night only to find it impassable again Tuesday morning, my friend in New York texted “the snowstorm was…

My Three Words

My Three Words for 2021: POV, Manifest, Magic

Marketing Tip of the Week, Marketing, Media, Popular CultureBy shossJanuary 5, 2021

Are you excited for 2021 to begin and for everything to be different? But change is an active verb. You can hope for the best, but you need to envision the change you want to see as well.   The Three Words to Uplift Your Year    I love “The Three Words” process as recommended by Chris Brogan. Different…

Chris Brogan

How to Build Real-Life Relationships with Digital Tools

Marketing, Media, Popular Culture, Social MediaBy shossAugust 23, 2020

Google extended their employee work-from-home plans into next summer because of the Coronavirus pandemic. Businesses opened, only to close again. In-person school is up in the air. And what about you? Has your client prospecting been on hold? Do you feel disconnected from customers because you can’t meet in person? With no immediate end in sight, it’s time…

Is TikTok the Most Egalitarian Social Platform?

Marketing, Media, Popular Culture, Social MediaBy shossJuly 1, 2020

What is TikTok and how it compares to other social media platforms.

What Will You Do with this Borrowed Time?

Ideas for the workplace, Marketing Tip of the Week, Marketing, Media, Popular CultureBy shossApril 14, 2020

A lot of companies are coming out with their formal response to the Coronavirus, along with sage advice on what to do. Thinking of that reminded me of the time I worked for the Department of Aviation. Among other things I managed the contract for services for people who were homeless. I got a call…

Social Marketing

5 Ways to Engage Your Team in Marketing your Business

Marketing Tip of the Week, Marketing, Media, Popular CultureBy shossDecember 20, 2019

How can you expand your business’ online footprint? Leverage the power and networks of everyone on the team! Here are five easy ways to get started. Social media: Ask everyone on the team to follow your company social pages. Then ask them to invite their friends to follow you. It’s an easy way to jump…

This Thanksgiving, Ask Everyone You Know to Like You

Marketing, Media, Popular CultureBy shossNovember 26, 2019

You are, hopefully, just about to spend time with a lot of people who presumably love you. And for most of the clients I work with, that includes adult children and grandchildren. That can be a considerable sized group. Three ways to leverage your Thanksgiving gathering to jump start your online presence. If everyone in…

Mom to Mom Parenting Advice

Mom to Mom New Video Series for The Juniper Center

Marketing Tip of the Week, Marketing, Media, Popular CultureBy shossNovember 14, 2019

So excited to share this new video series for client The Juniper Center. The theme is “Mom to Mom” when one of the moms is a licensed clinical psychologist. That would be Dr. Margo Jacquot, Chief Care Officer (and founder and director of The Juniper Center. The series is an example of how easy it…

Boomer vs. Millennials

Making Whoopie vs. Netflix and Chill

Age Bias, Marketing, Media, Popular CultureBy shossNovember 11, 2019

Boomers vs Millennials. Or not really “versus.” We just have totally different cultural contexts. From Ellen to Oprah to Eugene Levy and his son, the Boomers and Millennials compete to see who knows more about the other.

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