As a small business owner I like as much “objective” structure and framework as I can create. In life, technically, we are all making it up as we go. The “My Three Words” (a la Chris Brogan) exercise is a way to frame things I’d like to see more of for the coming year. They’re…
My back had only been out of whack for a week and I hadn’t posted a word about it anywhere. How did Facebook already know? Right in my feed was an ad for a ‘free back pain relief lunch seminar’ in my area. “Creepy,” I thought. More like science, when it comes to the sophisticated…
How to Find Your Unique Selling Proposition (USP, also known as Unique Selling Point) I know you’re busy. You’ve got a business to run after all! So finding your USP will only take 15 minutes. Write these three points down on a sheet of paper or word processor, leaving space underneath. (You can…
It’s the last day of October, and the last of my series sharing my cancer story. I opened the month with Let’s Talk about Boobies, followed by How to be a friend to someone who has cancer and then My Cancer Story: Things I wish people would have told me about sooner*. The impetus for…
I was diagnosed in June, 2015 with early-stage invasive breast cancer that started in the milk-duct. From the moment of diagnosis there were so many decisions. Who do you want to have do your surgery? What’s the best radiation treatment for you? Who will do the reconstruction surgery? What do you have to do for…
(Week 2 of 4 for Breast Cancer Awareness Month. Read week one’s post here. Read week three’s post here and week 4 here. There are far more qualified people in terms of “credentials” like an LSCW or counselor who have an actual background in social services to tell you how to help a friend who…
October is Breast Cancer Awareness Month This may be the first time I’m publicly talking about my boobs (except for the short stint doing Sophie Tucker jokes as a Bette Midler impersonator just after college). But I’m sure it’s not the first time others have discussed them. After all, I’ve been a DD since…
You’re excited about your new logo! Be sure to ask your designer to deliver these things so that you can use it on all of your marketing.
If I asked about new technology two years ago, you would have lamented (or relished) diminishing face-to-face connections, with the growth of Facebook and LinkedIn. A year ago you would have cried (or celebrated) the intrusion of mobile devices into everyday life. Today you might tell me how you shout out loud (Hey, Alexa!) that…
“The Fourth Industrial Revolution of Machine Intelligence is real. It will define which businesses live and die in the next decade. And the first casualties will be those who fail to adopt and adapt.” Okay, before you start to hyperventilate or call your artificial intelligence wallpaper doctor, the quote above is from Hypergiant, a company that…
