Happy Halloween. I’m Going as a Brazilian. Or a Jew. Or a Brazilian Jew.

Doesn’t everyone have that one friend who doesn’t dress up for Halloween, but likes to come up with ways to describe his/her costume anyway, as in “I’m dressed as a pedestrian.” At first I declared I was dressed Brazilian, after deciding not to change my shirt in response to my 8 year old’s announcement that “I…

Kids Movies Still Carry Either/Or Message for Girls

Nancy Olson as Betsy Carlisle in 1961’s The Absent Minded Professor vs. Anna Faris as Sam Sparks in 2009’s Cloudy with a Chance of Meatballs…We’ve come a long way, right?  Not really. One of the joys of having kids (or borrowing other people’s kids) is for the excuse to indulge nostalgic yearnings by re-watching favorite childhood…

AcZone Ads Feature Tired, Standard Stereotypes

Smart Asian Girl…check! Black Basketball Player…check! Hispanic slut in mini-skirt and heels…check! White/blonde cheerleader…check! I was talking to someone earlier this week about the intersection of anthropology and marketing…how to market to people of different backgrounds without perpetuating stereotypes. “How do you do that?” he asked.  While marketing should always start with your objective in…

Good to Great and the “Eeewww” Factor in Multicultural Marketing

    In evaluating multicultural marketing, it’s good to look at who’s doing what (is the black kid the basketball player?  The older adult technologically illiterate?  The Latina dancing?), or to keep an eye on ‘agency’ (who has the power–is one group making fun of another, is the group represented the way it would represent…

Putting the ‘Multicultural’ in Multicultural Marketing

 Talking about racial identity and multiculturalism is trendy, and what good marketer doesn’t immediately exploit a trend to make a buck?  Take a look at these three ads that incorporate interracial themes in the creative development of the ad for their client: Starburst-Multiculturalism is the “punch-line” (by TBWA\Chiat\Day New York) This ad builds an analogy…

Get Smart, The Cold War, Russian Spies, and Family Time

I shared with my husband the article in yesterday’s New York Times, about President Obama’s decision to give a meeting with Prime Minister Putin a backseat to some time with his family.   From an intercultural communications perspective, it struck me as 100% against the grain–the entire idea is to understand your counterpart’s orientation and frame…

Targeted Marketing: Stereotype or Just Your Personality?

As soon as this June, if you don’t like how ads are representing you, it may be time for a personality overhaul.  NPR reports today about new technologies that will allow for smart advertising…TV ads that are targeted to you, your buying habits and individual tastes. What would your ads look like?  To which spectrum…