By Deanna Shoss Cross-platform (aka cross-channel) advertising is a big deal now. Nielsen says average incremental reach by adding online to TV was 10.4%. And, while some of that may be overlap, it’s common to see ads connecting to social media or real-life promotions created only to be filmed and uploaded to YouTube. Think of…
This Cascade ad, with father and son spraying non-stick spray all over the dishes to avoid having to clean crusty dried food seems like a tired stereotype. “Doofus” dad has apparently no common sense or parenting or household chore know-how, and mom just rolls her eyes and saves the day with the solution. Double stereotype in…
Not growing up black but growing up overweight and with hair that frizzed into a wild puff as soon as I stepped out into the St. Louis summer humidity no matter how long I spent blow-drying and ironing it, the first thing I noticed when I saw the “Before” and “After” images in this ad…
When I first saw the Duncan Hines Hip Hop Cup Cake ad last month, I first wondered why advertisers would make food geared to kids so creepy (a la the Cinnamon Toast Crunch cannibal ads); and that the icing would never work…the microwave would make it too gooey or too hot to be practical. As…
I found this fun parody of the new and wildly successful Old Spice spokesman, a promotional piece for the Harold B. Lee Library at Brigham Young Univisity on adfreak.com last week. While it should have been a simple, pithy post, I’ve obsessed for seven days about whether or not to post it. Why? Because my…
I teach a cardio-kickboxing class on Tuesdays, and there’s one member who often wears a t-shirt that says “# 1 Grandma!” I’ve joked with her, asking if she’s coming to learn new discipline tactics (always adding, “seriously, folks, don’t try this at home!”) So it’s not like the image in the Simply Potatoes ad above…
Sharing tidbits of information we had gleaned from the day at dinner the other night, I announced that Japan had the highest population of people over age 65, to which my 9-year-old son Dillon countered that Utah was the state with the highest population of children, to which I made a snide remark about polygamists,…
Lack of diversity in Board Rooms really isn’t any cuter when it’s emulated by 5-year-olds, as seen in this ad by agency TBC for Haribo’s Gold-Bears gummy candy. And, as Just Sayin points out in the comments on the original post on adfreak, the ladies are not fairing much better either: “all the boys are…
I just spent 1/2 an hour watching Rhett and Link’s local commercials at ilovelocalcommercials.com, which are absolutely wonderful snippets of middle America and small town businesses that have been nominated (by anyone…nominate your favorite business) to have a free local commercial made for them by Rhett and Link, sponsored by MicroBilt. Some local commercials beg…
There’s been much discussion of late about the dynamic between multicultural marketing agencies vs general market agencies–as the latter begins to expand its offerings, the former is prompted to justify its deeper insight and its superior positioning as an ethnic specific agency. And even within General Market Agecies there’s discussion about the “profile” of the multicultural marketing…
