Communicating for Meaning: Words as Icons
There’s nothing like speaking another language to remind you that words are not universal in their meaning, but rather icons for what people believe they mean to them.
Putting Strategy into Action
Galvanizing people around a strategy requires repetition, reminders that make it hard to forget how today’s work contributes to the whole.
What is “Architecting Sustainable Communications Infrastructure?”
Sustainable communications infrastructure is like that old adage you hear about keeping a home organized: a place for everything and everything in its place.
Look at Trends, but Trust Your Gut
Looking outward for ideas and best practices is valuable, but so is the maturity to recognize when your own experience and instincts are already pointing you in the right direction.
LinkedIn Live Book Launch! Tuesday April 26 at 11 am CT
Let’s Talk about “The Two Worlds of Grandparents & Grandchildren” JOIN Debbie Saviano on Tuesday, April 26th for a conversation with Authors Jerry Witkovsky and Deanna Shoss. We will discuss the background of why they collaborated to write “Where Two Worlds Meet: A Guide to Connecting with Your Teenage Grandchildren” and the journey involved. Debbie…
Purple Matzo Ball Soup
I could not be more tickled pink–actually purple–about the story of my purple matzo ball soup. It happened when I found myself making a seder at our friend Sergio’s house in Cumari, Brazil (Pop. 3000) last week. The problem in telling the story, however, is that the purple soup is NOT the story. And I’m…
Birthdaywishesapp.com
I was looking for a way to collect birthday wishes for Jerry Witkovsky who will turn 94 on March 29. Nothing came up, and someone suggested I invent it! URL’s go so quickly, and have great resale value if they use good words (is Birthday a good word?), so I nabbed birthdaywishesapp.com. In the…
Are you feeling like part of the pop culture in-crowd?
Well, so much for a snazzy list of top pop culture phenomena of 2021 that I thought to include to impress everyone with my cool hipness. Even my use of the words “cool” and “hipness” are revealing. According to the National Endowment for the humanities, cool is “a multipurpose slang word prevalent in the fifties…
Keeping up with Tech? Take the Sales Call!
Wondering how to stay current on tech over time? How about taking that sales call. When I re-launched my business as a just turned age 50+ marketer in 2014, a primary concern was “how do I not be a dinosaur?” Seven years later, I’m helping non-digital natives (aka didn’t grow-up with technology) build their mission…
How Do You Recover when Things Don’t Go as Expected?
“If I wanted to find a partner who was a better cook than me, I’d have to marry a professional chef.” That was what my 19-year-old son said the other night when we were talking at the dinner table. Rather than bravado, we both agreed it was just a statement of fact. You see, he’s…