Keeping up with Tech? Take the Sales Call!

Wondering how to stay current on tech over time? How about taking that sales call. When I re-launched my business as a just turned age 50+ marketer in 2014, a primary concern was “how do I not be a dinosaur?” Seven years later, I’m helping non-digital natives (aka didn’t grow-up with technology) build their mission…

Lindsay Grossman

Global Women Leaders with Lindsay Greenspan

Lindsey Grossman is a “Product and People Leader,” having led partnership initiatives for the likes of Netflix, Intuit and others around the globe. She’s also one of the nicest, funniest and most authentic people I know. Hear how being a tech savvy global citizen permeates her life and propels her personal and professional success.  …

Exercise Solutions: Interpretive Aerobics

My specialty is intercultural and intergenerational communications. I look at the tools of communication–language, visual elements and media– to help people better understand and communicate with one another to build and market projects and businesses. What happens when you also are a certified aerobics instructor? Then exercise becomes another mode of communication, another tool to…

Urban Slang: How What You Say Shows Your Age

When I was a girl, boys had cooties. A friend’s daughter was recently warned by a fellow kindergartner not to touch or “you’ll get Coronavirus” (although that may have been more literal.) In Boccaccio’s day you would have avoided someone “like the plague.”  If you’re in another country and there’s a language difference you know…

Branded House House of Brands

“Who You Are” vs. “How You Help”

How many times do you ask someone what they do, and they recite a list of tasks? Like the UPS Store speed dating commercial: “We do printing, packing, faxing, notarizing, shredding…” Note that she does not end up with a date. And yet, when you provide different services within a business it can be hard to…