Intrecultural No-No: Small Talk with Closed Minds

My brand is about intercultural communications, and intercultural communications is about appreciating different perspectives—even suspending your own belief in something momentarily to try to see something from another’s perspective. Even If you go back to your own idea—which is actually likely (science supports this–it’s been your idea innately for years) you never know. And, just…

Phrase Books, Google Translate, Professional Translation: Having Fun and Making Connections in Another Language

“I’m totally f—ed,” my generally polite father announced as he entered the room, open book in hand. “What!?” we screamed, taken aback. “I’m f—ed,” he repeated. “That means I’ve made a mistake, right?” I should clarify—he said this in Portuguese, and the book in hand was a Portuguese/English phrase book. And, yes, he did make…

Beyond Liking on Facebook: Taking Action for Social Change and The Montessori School of Englewood

Below are two stories, one about taking action for social change (like really taking action—not just liking something on Facebook) and the other story is about how media can perpetuate negative stereotypes (and how important it is to see something firsthand before passing judgment.)  Both stories are interwoven here because 1.) The stories converge, albeit…

Death or Luxury? Or Why You Should Know a Target Country’s History in Multicultural Marketing

With a beautiful woman lying on a bed of rose petals, Air France’s ad in the November 17 Wall Street Journal promises to “surround you with thoughtful details throughout your flight:  considerate, personalized service, Champagne, unlimited beverages, newspapers, magazines, and varied appetizing menus.” Sounds inviting, right?  Except that the rose petals are in the shape…