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Digital, Intercultural and Real-Life Marketing
Marketing, Websites, Blogging, Enews, Social Media for smart and visionary non-digital natives.
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Tag Archives: Advertising to Seniors

Not Your Grandma’s Aerobics Class…My BAD!

Age Bias, intercultural communicationsBy shossDecember 9, 2009Leave a comment

Walking in to teach aqua aerobics this morning, I looked across the sea of blue hair, wrinkles and skirted suits and remembered the ladies at the swimming pool at my Grandma’s apartment complex in Miami Beach:  “Don’t splash honey” they would say, plastic bags covering their freshly teased hair.  I was 5…how do you swim without splashing? So I…

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