Targeted Marketing: Stereotype or Just Your Personality?

cross-cultural communication, intercultural communications, Marketing, Media, Popular Culture, stereotypesLeave a comment

As soon as this June, if you don’t like how ads are representing you, it may be time for a personality overhaul.  NPR reports today about new technologies that will allow for smart advertising…TV ads that are targeted to you, your buying habits and individual tastes. What would your ads look like?  To which spectrum…

Using of Images of Diversity Effectively in Advertising

Marketing, Media, Popular Culture, stereotypes, Unconscious StereotypesLeave a comment

 In today’s “politically correct” world, many advertisers want to include people of different backgrounds in advertising for products that reach across a variety of markets.  The key is to make sure that the images are integrated into the ‘story-line’ of the ad, and to make sure they do not perpetuate stereotypes.   One ad that gets…