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Tag Archives: cross-channel marketing

5 Ways to Engage Your Team in Marketing your Business

NewsletterBy shossDecember 22, 2019

How can you expand your business’ online footprint? Leverage the power and networks of everyone on the team! Here are five easy ways to get started.   Social media:   Ask everyone on the team to follow your company’s social pages. Then ask them to invite their friends to follow you. It’s an easy way…

How Stereotypes can Undermine Marketing Strategy

Age Bias, Stereotypes in Advertising, Unconscious StereotypesBy shossOctober 6, 2015Leave a comment

By Deanna Shoss Cross-platform (aka cross-channel) advertising is a big deal now. Nielsen says average incremental reach by adding online to TV was 10.4%. And, while some of that may be overlap, it’s common to see ads connecting to social media or real-life promotions created only to be filmed and uploaded to YouTube. Think of…

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